The Rocket eBook was an early commercial handheld e-reader that was produced by NuvoMedia in late 1998; it used a LCD screen and could store up to ten e-books .  E-books were loaded on the device by connecting it to a computer and having two page turn buttons. Rocket-compatible e-books were sold at Barnes & Noble and Powell’s Bookstore .  It had a retail price of $ 499.
The Rocket eBook was produced by NuvoMedia until 2000, when it was purchased by Gemstar-TV International Guide for $ 187 million.  After purchasing NuvoMedia and merging it with SoftBook , Gemstar released an e-reader called the RCA eBook Reader. 
On April 15, 1997, Martin Eberhard and Marc Tarpenning founded NuvoMedia to make a product that could benefit from improving battery size and an electronic book reader; the resulting Rocket eBook e-reader shipped 20,000 units in 1999. 
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