Conduit toolbar

The Conduit toolbar is an online platform that allows web publishers to create custom toolbars, web apps, and mobile apps at no cost. [1] [2] It was developed by Conduit Inc. but demerged to Perion Network . Conducted had 260,000 registered publishers who have collectively created 250 million end users. [3] [4] [5] Web apps and pieces of content powered by Conduit’s platform can be distributed and exchanged online through the Conduit App Marketplace. [6] [7] Currently, 60 million users consume apps from the marketplace on a daily basis.[8]

Conduct’s toolbars have been described in online forums and news outlets as malware [9] [10] and are difficult to remove. [11] [12] It has both browser hijacking and rootkit capabilities. Conduit Began to shift away from this portion of ict business in late 2013 When It spun off icts toolbar division into Perion Network through a reverse merger . [13] After the deal, Conduct shareholders still owned 81% of Perion’s existing shares, though both Perion and Conduit remain independent companies. [14]

History

In 2010 Conduit then-president Adam Boyden was featured in Forbes magazine online , in which he discussed the link between successful social gaming and marketing principles. [15] In 2010 there were more than 100 million toolbars being driven at least once a month, which led to # 29 on Google’s list of top 1,000 sites on the Internet that year. [16] In May 2011, Conduit completed the $ 45 million acquisition of Israeli startup Wibiya , an engagement platform that helps publishers to integrate a variety of web applications on their site via the Wibiya Bar product. [17]

During this time Conducted moved away from the toolbar part of its business in order to focus on its mobile and browser engagement offerings. Ingrid Lunden of TechCrunch wrote that by spinning off the Connect Business Client, “Shilo, and the other, Client Connect, merging with Perion”. Lunden said more than, “The mobile browser is one of the leading companies in the industry.” service that it acquired in 2011 for $ 45 million, as it shifts further away from its business toolbar. ” [18]In late 2013 Conduit was valued at $ 1.5 trillion. [19]

Technology

Browser

Until 2013, one of the main businesses revolved around downloadable toolbars. Conduct their own toolbars for web browsers. [16] Typically the toolbars were installed with another software product on which the toolbar is a piggyback program, [20] [21] with users given the option to not install the toolbar. Internet Explorer, Firefox, and Safari. Google Chrome was added as a supported browser in 2011.

Examples of toolbars have included a Zynga-designed toolbar that helps Farmville enthusiasts keep up-to-date with the status of their game, another is a toolbar from eBay that provides auction updates. The content is customized to the individual toolbar rather than generalized for all users. The toolbar can also be used for general information distribution, as it has been used in marketing campaigns. [16] Other companies-have That Developed Conduit toolbars include Major League Baseball , Greenpeace , and Lufthansa . [22] Some of the companies and brands that have used Conduit’s platform are Major League Baseball ,Time Warner Cable , Fox News , Zynga , [23]Chelsea Football Club , Groupon , Travelocity , μTorrent , and The Weather Channel . [5] [8] [24] The toolbars have been described in online forums and news outlets as a browser hijack [20] [21] [25] [26] [27] [28] and are difficult to remove. [29] [30] [31] [32] [33] It is said that most of the revenue is paid from its search engine. [34]

Conduct toolbars are automatically released alongside some freeware in order to provide its publisher with monetization. Conduct toolbars have rootkit capabilities that hook the toolbar deep into operating systems and can perform browser hijacking. Many drove removal tools are also considered to be malware themselves. While not a virus, the program is referred to as a “unwanted program” by some in the computer industry. [25]

References

  1. Jump up^ Wonham, Linc (February 24, 2011). “Conduit’s Goes Mobile Web App Network” . Website Magazine . Retrieved May 18, 2012 .
  2. Jump up^ Fried, Ina (February 7, 2011). “Exclusive: Web App Publisher Conduit Expands Into Mobile” . All Things Digital . Retrieved May 18, 2012 .
  3. Jump up^ “Drives Mobile Enters The Creation Wars Music App” . Music Ally . November 14, 2011 . Retrieved December 19, 2011 .
  4. Jump up^ Nakano, Chelsi (July 16, 2010). “Conduit Network Boosts Browser-Based Apps in a Big Way” . CMS Wire . Retrieved May 16, 2011 .
  5. ^ Jump up to:Dunaway b , Gavin (May 13, 2011). “Big Names Grace Conduit’s Platform App” . ADOTAS . Retrieved May 16,2011 .
  6. Jump up^ Knight, Kristina (May 4, 2010). “Conduit’s Marketplace App pushes past 100 million users” . BizReport . Retrieved May 16, 2011 .
  7. Jump up^ Hardawar, Devindra (June 4, 2010). “Conduit announces Google Chrome support for its massive app platform” . VentureBeat . Retrieved May 16, 2011 .
  8. ^ Jump up to:b Wauters Robin (July 13, 2010). “Conduit Reports Big Numbers: 250,000 App Publishers, 170 Million Users” . TechCrunch . Retrieved May 16, 2011 .
  9. Jump up^ “How do I uninstall Search Protect by Conduit from my computer?” . Norton . 2014-07-14 . Retrieved 2014-07-11 .
  10. Jump up^ “PUP.Optional.Conduit removal instructions” . Malware Removal Guides. 2013-08-07 . Retrieved 2013-10-12 .
  11. Jump up^ Griffith, Erin (September 14, 2012). “Led Turns Toolbar Riches Into Massive Dividend” . PandoDaily . Retrieved 2014-07-14 .
  12. Jump up^ ‘, Kapersky Labs support pages, December 19, 2013.
  13. Jump up^ Feldman, Yaniv (July 10, 2013). “Israeli giant toolbar Conduit expected to split and acquire Perion” . Geektime .
  14. Jump up^ Matthew Kanterman and Elliott Gotkine (September 17, 2013). “Perion With Conduit Seen Besting AOL in US Searches” . Bloomberg News . Retrieved December 16, 2013 .
  15. Jump up^ “Discussion of the Week: Adam Boyden” . Forbes . August 27, 2010 . Retrieved March 13, 2013 .
  16. ^ Jump up to:c Jon Fortt (June 3, 2010). “Browser toolbars are back” . CNN . Retrieved March 13, 2013 .
  17. Jump up^ Gannes, Liz (May 23, 2011). “Drive Buys Wibiya for $ 45M” . All Things Digital . Retrieved December 19, 2011 .
  18. Jump up^ Ingrid Lunden (October 7, 2013). “After Buying Wibiya For $ 45M, Discontinuous Conduit Product As It Shifts Away From Toolbars” . TechCrunch .
  19. Jump up^ Orr Hirschauge and Inbal Orpaz (September 16, 2013). “$ 800 million company formed by Perion-Conduit merger” . Haaretz . Retrieved February 12, 2014 .
  20. ^ Jump up to:b “How to Remove Conduit Search Toolbar and search.conduit.com redirect?” . Anvisoft. 2013-06-07. Archived from the original on July 2, 2013 . Retrieved 2013-08-13 .
  21. ^ Jump up to:b Govind, Rajesh (19 February 2013). “How to uninstall Conduit Toolbar and change the IE10 homepage from” search.conduit.com “to the original one” . Microsoft Community . Microsoft . Retrieved 18 August 2013 .
  22. Jump up^ Steve Strauss (June 28, 2009). “To get ahead in this e-world: Create and market content” . USA Today . Retrieved March 13, 2013 .
  23. Jump up^ Wauters, Robin (April 2, 2011). “Led Acquires Web Application Platform Wibiya For $ 45 Million: Sources” . TechCrunch . Retrieved May 16, 2011 .
  24. Jump up^ “Israeli Startup Wibiya Will Be Acquired By Conduit For Whopping $ 45 Million” . Technology Noise . April 3, 2011 . Retrieved May 16, 2011 .
  25. ^ Jump up to:b Keenan, Thomas P. (August 1, 2014). Technocreep: The Surrender of Privacy and the Capitalization of Intimacy . Greystone Books . ISBN  9781771641227 .
  26. Jump up^ Nobels, Ethan C. (2010-12-15). “So long, uTorrent” . First Arkansas News. Archived from the original on 29 September 2012 . Retrieved 2013-04-30 .
  27. Jump up^ “Uninstalling Toolbars, ‘Free Trials ‘ “. UT San Diego . October 26, 2013 . Retrieved 14 November 2013 .
  28. Jump up^ Payal Dhar (21 October 2013). “A browser hijack is no joyride” . Financial Chronicle . Retrieved 14 November 2013 .
  29. Jump up^ Kessler, Topher (7 January 2011). “How to remove the Conduit ‘Community Toolbar’ in OS X” . CNET . CBS Interactive. Archived from the originalon 11 October 2012 . Retrieved 14 August 2013 .
  30. Jump up^ Pilici, Stelian (January 21, 2013). “Remove Conduit Toolbar and search.conduit.com (Uninstall Guide)”. Malware tips . Retrieved July 13, 2014 .
  31. Jump up^ Honorof, Marshall (February 11, 2014). “How to Remove Conduit Search Adware” . Tom’s Guide . Retrieved September 11, 2014 .
  32. Jump up^ Tung, Liam (September 9, 2014). “Malicious” Kyle and Stan ‘s ad network uses Amazon, YouTube to target Windows and Mac users ” . ZDNet . Retrieved September 11, 2014 .
  33. Jump up^ Virgillito, Dan (September 11, 2014). “Kyle and Stan Malvertising Infects Thousands of Computers” . Creative VPN . Retrieved September 11, 2014 .
  34. Jump up^ Orpaz, Inbal; Hirschauge, Orr (23 August 2013). “Game over in Download Valley?”. Haaretz Daily Newspaper.