The Conduit toolbar is an online platform that allows web publishers to create custom toolbars, web apps, and mobile apps at no cost.   It was developed by Conduit Inc. but demerged to Perion Network . Conducted had 260,000 registered publishers who have collectively created 250 million end users.    Web apps and pieces of content powered by Conduit’s platform can be distributed and exchanged online through the Conduit App Marketplace.   Currently, 60 million users consume apps from the marketplace on a daily basis.
Conduct’s toolbars have been described in online forums and news outlets as malware   and are difficult to remove.   It has both browser hijacking and rootkit capabilities. Conduit Began to shift away from this portion of ict business in late 2013 When It spun off icts toolbar division into Perion Network through a reverse merger .  After the deal, Conduct shareholders still owned 81% of Perion’s existing shares, though both Perion and Conduit remain independent companies. 
In 2010 Conduit then-president Adam Boyden was featured in Forbes magazine online , in which he discussed the link between successful social gaming and marketing principles.  In 2010 there were more than 100 million toolbars being driven at least once a month, which led to # 29 on Google’s list of top 1,000 sites on the Internet that year.  In May 2011, Conduit completed the $ 45 million acquisition of Israeli startup Wibiya , an engagement platform that helps publishers to integrate a variety of web applications on their site via the Wibiya Bar product. 
During this time Conducted moved away from the toolbar part of its business in order to focus on its mobile and browser engagement offerings. Ingrid Lunden of TechCrunch wrote that by spinning off the Connect Business Client, “Shilo, and the other, Client Connect, merging with Perion”. Lunden said more than, “The mobile browser is one of the leading companies in the industry.” service that it acquired in 2011 for $ 45 million, as it shifts further away from its business toolbar. ” In late 2013 Conduit was valued at $ 1.5 trillion. 
Until 2013, one of the main businesses revolved around downloadable toolbars. Conduct their own toolbars for web browsers.  Typically the toolbars were installed with another software product on which the toolbar is a piggyback program,   with users given the option to not install the toolbar. Internet Explorer, Firefox, and Safari. Google Chrome was added as a supported browser in 2011.
Examples of toolbars have included a Zynga-designed toolbar that helps Farmville enthusiasts keep up-to-date with the status of their game, another is a toolbar from eBay that provides auction updates. The content is customized to the individual toolbar rather than generalized for all users. The toolbar can also be used for general information distribution, as it has been used in marketing campaigns.  Other companies-have That Developed Conduit toolbars include Major League Baseball , Greenpeace , and Lufthansa .  Some of the companies and brands that have used Conduit’s platform are Major League Baseball ,Time Warner Cable , Fox News , Zynga , Chelsea Football Club , Groupon , Travelocity , μTorrent , and The Weather Channel .    The toolbars have been described in online forums and news outlets as a browser hijack       and are difficult to remove.      It is said that most of the revenue is paid from its search engine. 
Conduct toolbars are automatically released alongside some freeware in order to provide its publisher with monetization. Conduct toolbars have rootkit capabilities that hook the toolbar deep into operating systems and can perform browser hijacking. Many drove removal tools are also considered to be malware themselves. While not a virus, the program is referred to as a “unwanted program” by some in the computer industry. 
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