Magzter


Magzter is a cross-platform, self-service, global digital news magazine with over 8,000 magazines from 3,400+ publishers. [1] Girish Ramdas and Vijayakumar Radhakrishnan founded Magzter in 2011. [2] The Company headquartered in New York .

History

Girish Ramdas the company’s CEO , and Vijayakumar Radhakrishnan, the company’s President, founded Magzter in 2011. [3] In 2010, Radhakrishnan began the development of a platform to digitally publish magazines and provide access to consumers to the magazine’s app’s launch in mid- 2011. [1] [2] In 2012, Magzter completed its Series A funding round. [4] In September 2012, Magzter was listed The Highest Grossing App in Asia on the Apple Store. [5] [6]

In July 2013, the firm entered into a collaboration with Amazon’s Kindle Fire and introduced them to their publishing platform in September 2013. [3] [6] [7] [8] [9] [10] The company also completed its Series B funding round that year, which raised $ 10 million. [11] [12] [13] [14] In early 2015, Magzter launched Magzter Gold, an all-you-can-read subscription model, similar to Netflix or Spotify , which offers more than 107,000 issues of 3,750+ magazines. [15] The company also has Magzter Lite, which allows unlimited access to five titles. [16] [17]

Business operations

Magzter has magazines from the United States, the United Kingdom, Europe, China, Hong Kong, Canada, Australia, Sri Lanka, South Africa, Indonesia, India, Thailand, the Philippines, Malaysia, and Singapore. The company works with 3,400 publishers in more than 50 languages ​​from over 175 countries. [4] [12] [14] By May 2015, Magzter had amassed over 29 million readers. [18] [19] Its headquarters are located in New York and sales offices and teams are in United Kingdom, France, Germany, South Africa, Singapore, and India. In July 2013, the company had 50 employees. [20] It has applications available for iOS, Android, and Windows 8, and is available from Magzter’s website. [9]

Business model

Magzter participates in a revenue share model with publishers on magazine sales. [21] [22] Publishers have the ability to add or edit advertisements from their printed editions, and receive all ad revenue. [4] [23] [24] The company also provides publishers with sales reports and customer contact information. [18] [25] Magzter also uses an automated cloud service to upload magazines. [23]

References

  1. ^ Jump up to:b ” ‘ Zter’ing the pot.” Business India. January 6-19, 2014.
  2. ^ Jump up to:b Hans, Pritam P (August 2012). “Boot in Profits” . Business Today . Retrieved 11 June 2014 .
  3. ^ Jump up to:b “Digital store Magzter Thinks big magazine, raises $ 10 mn” . Firstbiz. December 12, 2013 . Retrieved 11 June 2014 .
  4. ^ Jump up to:c Gulati, Sonam (9 May 2012). “Excl: Digital store Magzter raises Series A funding from Hindu magazine Venture Partners; To Enhance offerings manifold” . Techcircle . Retrieved 11 June 2014 .
  5. Jump up^ “Net Flux: Magazine Mania” . India Today. 24 December 2012 . Retrieved 11 June 2014 .
  6. ^ Jump up to:b “Magzter Is # 1 On The Apple App Store!” . EFY Times. 27 November 2012 . Retrieved 11 June 2014 .
  7. Jump up^ “Girish Ramdas of Magzter is CIOL Person of the Year” . CIOL. December 28, 2012 . Retrieved 11 June 2014 .
  8. Jump up^ “Magzter’s digital magazine store raises $ 10 million” . The Times of India. December 12, 2013 . Retrieved 11 June 2014 .
  9. ^ Jump up to:b Law Abhishek. “Magzter trains its eyes on BRICS for more readers”. The Hindu Business Line.
  10. Jump up^ “Tablets on the rise; app developers rejoice!” . CIOL. July 30, 2013 . Retrieved 11 June 2014 .
  11. Jump up^ “Magzter digital mag store raises US $ 10M in Series B funding” . Yahoo! Finance. December 11, 2013 . Retrieved 11 June 2014 .
  12. ^ Jump up to:Narasimhan b , TE (11 December 2013). “Magzter digital magazine store raises $ 10 mn from Singapore Press Holdings” . Business Standard . Retrieved 11 June 2014 .
  13. Jump up^ “SPH invests in global digital magazine store” . Asia One Business. December 14, 2013 . Retrieved 11 June 2014 .
  14. ^ Jump up to:b Etherington, Darrell (11 December 2011). “Digital Magazine Startup Magzter Raises $ 10M To Fuel Global Growth” . TechCrunch . Retrieved 11 June 2014 .
  15. Jump up^ “Magzter Gold” .
  16. Jump up^ Anthony Ha (January 19, 2015). “Magzter Launches Magzter Gold, Offering Unlimited Access To 2,000+ Magazines” . TechCrunch . Retrieved January 31, 2015 .
  17. Jump up^ Nathan Olivarez-Giles (January 19, 2015). “Magzter Gold Offers 2,000 Magazines for $ 10 a Month” . Wall Street Journal . Retrieved January 31, 2015 .
  18. ^ Jump up to:b Wasserman Todd (27 February 2013). “Magzter Wants to Be the YouTube of Magazines” . Mashable . Retrieved 11 June 2014 .
  19. Jump up^ “Time Inc’s Abe Cytryn Joins Magzter as Chief Technology Officer” . Retrieved 28 October 2014 .
  20. Jump up^ “New -Age Kiosk”. Outlook Business. July 20, 2013.
  21. Jump up^ Mascarenhas, Anil (27 June 2012). “Vijayakumar Radhakrishnan, Co-founder & President, Magzter” . IIFL . Retrieved 11 June 2014 .
  22. Jump up^ Vijayakumar, Sanjay (29 June 2012). “Magzter: A digital magazine store & newsstand application for smart devices” . The Economic Times . Retrieved 11 June 2014 .
  23. ^ Jump up to:b Koetsier, John (30 May 2013). “Magzter passes 10M users, moves to NY, and signs up 20 new titles, including National Enquirer, Shape” . VentureBeat . Retrieved 11 June 2014 .
  24. Jump up^ “E-publishing gets easier and easier with new models”. Hindustan Times. July 16, 2012.
  25. Jump up^ Anjum, Zafar (22 July 2013). “Magazines in the Digital Age” . TechAdvisor . Retrieved 11 June 2014 .