Rakuten Kobo Inc. , or simply Kobo , is a Canadian company which sells e-books , audiobooks , e-readers and tablet computers . It is headquartered in Toronto , Ontario and is a subsidiary of the Japanese e-commerce conglomerate Rakuten . The name Kobo is an anagram of book .  
It originated as Shortcovers , a cloud e-reading service launched by the Canadian bookstore indigo Indigo Books and Music in February 2009.  In December 2009, Indigo renamed the Kobo service and spun it off into an independent company. Indigo Remained majorité the owner, with investors Including Borders Group , Cheung Kong Holdings , and REDgroup Retail Taking minority stakes.  As of March 2010 , Indigo Books & Music owned 58% of Kobo Inc.  Rakuten acquires the company from these owners in January 2012.    On May 23, 2016,Waterstones announced it had sold its ebook business to Rakuten Kobo Inc. , and as of June 14, 2016, users should access their ebooks via Kobo’s ebook site. 
Kobo produces several e-readers with e-paper screens. On the Cheaper end, ict lineup Consists of the basic model Kobo Touch , the smaller Kobo Mini , and the Kobo Glo , qui HAS year illuminated screen. On the higher end, it includes the Kobo Aura ; the Kobo Aura HD , which adds a higher resolution screen; and the waterproof Kobo Aura H 2 O. These e-readers compete with the Amazon Kindle and Barnes & Noble Nook product lines.
Kobo’s e-readers use Wi-Fi to sync a user’s book collection and bookmarks with Kobo’s cloud service, qui can aussi be accessed from Kobo e-reading apps for Windows and OS Xcomputers and Android , iOS , BlackBerry , and Windows Phone smartphones.
Kobo also produces the Kobo Arc family of Android tablets , which it introduced in 2012 and refreshed in 2013. Kobo Vox , a 7-inch Android tablet released in 2011.
Kobo offers free reading applications for Windows and Mac OS and Android , iOS , BlackBerry , and Windows Phone smartphones. In June 2015, Kobo received a Top Developer badge in the Google Play store. 
Store and publishing
Kobo’s bookstore was opened in 2009. It is currently localized for 16 countries and includes 5 million titles.   Content sold on Kobo Bookstore include eBooks, Audiobooks, newspapers, and magazines. The majority of titles in the open ePub format, albeit with DRM . 
Several digital book stores have closed down and uploaded to Kobo’s bookstore. This includes the Border eBook Store ,  and the Sony Reader Store .  Both have provided tools for users to migrate to Kobo’s offering.
On July 17, 2012, Kobo launched a self-publishing platform called Kobo Writing Life.   Key features of Kobo Writing Life include “deep analytics”, allowing authors to track sales in real time; a “learning center” to guide newcomers in digital publishing; and allow an author to sell books globally. By July 2014, 250,000 books written by 30,000 authors have been published through this program; These authors originate from 157 countries and have books published in 69 languages. 
Sales and market share
Kobo sells its devices online and through physical retail channels. The company has strategic partnerships with Cheung Kong Holdings ,  WH Smith ,   Whitcoulls ,  FNAC ,  and Livraria Cultura .  Kobo also has a program partnering with independent bookstores to sell their devices.  According to the EVP of business development, Todd Humphrey, “From day one, we made it to our goal and a priority to be international … We were not international, we were not going to get the scale. were not going to be able to get pricing that some of our competitors would get to. “ In the middle of 2014, Kobo claimed 18 million readers in over 190 countries with over 17,600 online and physical retail channels.  
Sony has been in the [e-reader] market in Japan for a long time, but to be perfectly candid, the only company is a competitor there is Amazon. ”- Todd Humphrey, Wired.com
This approach to Wired singling out Kobo as the “only global competitor to Amazon [in the eBook Market]”.  Kobo now claims to have over 20% of the worldwide market, behind only Amazon.com .  During the 2011 Christmas period, the company saw a record sevenfold growth in sales.   On Christmas Day 2012, Kobo claims over 22 million pages were turned.  Content revenue increased 44% year over year in 2013. 
Michael Serbinis of Kobo says that their marketshare is in the “high single to low double digits.”  Kobo-owner Rakuten’s CEO Hiroshi Mikitani has stated that Kobo is “number one in France, they are ahead of Amazon in Japan, partly because of, and Australia and New Zealand as well.” 
Kobo Inc. released e-book reading data collected from over 21 million readers worldwide in 2014. Some of the data said that only 45% of UK readers finished the bestselling e-book The Goldfinch ; this is evidence that while popular e-books are being completely read, many are only sampled. 
|Market share of e-readers in Canada by Ipsos Reid in January 2012
- Amazon Kindle
- Barnes & Noble
- Google Play Store
- Kindle Store
- Nook Store
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- Jump up^ “Ebooks can tell you what you did not finish” . The Guardian . December 10, 2014.
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